PROFESSIONAL SALES REPRESENTATION
COURSE NUMBER: MT-18 Course Objectives“Turning Presence into Performance” Hiring a stand is not enough! Many companies see it as a must to send technical staff to participate at trade fairs, conferences and other business related events. While these events can really make a difference, setting up a stand and manning it with technical experts or sending inexperienced people from within the organization to attend a conference is often not enough. Without proper preparation, the use of non-sales staff for such activities could potentially turn them into loss-making occasions. Professional Representation will prepare your staff to use their time, and that of the customers, in a most efficient manner. This one-day course will teach the participants everything they need to know before they set off and turn their presence into Performance that really pays off! Participants will enjoy an interactive training consisting of theory, role-plays and practical exercises. - The Event – Getting organized
- The Visitors - Evaluating quickly
- ‘Difficult’ People – Handling prospects effectively
- First Impressions - Body language and dress codes
- You Don’t Say - Words you should avoid
- Behavior On and Off the Stand - Staying professional throughout
- Public Communication and Demo’s - Answering questions in public
- Follow Through - It’s not over with the return flight
- Capitalize on the Investment – Review and evaluate
Who should attendAll professionals who are occasionally expected to represent their company at a conference, fair or seminar and want to prepare themselves in a professional manner. Course PrerequisitesThe participants should have a working knowledge of English. Length1 day (2 days with additional emphasis on evaluated Role Play exercises) LanguageEnglish
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