CORPORATE MARKETING

COURSE NUMBER: MT-22

Course Objectives

Markets are changing rapidly as our society continues to evolve into one large global community. While old markets disappear and new ones open up, the needs and expectations of customers change just as quickly. Media and communication channels are metamorphosing just as quickly. What can corporations do in this environment in order to retain and expand their markets?

This course gives an overview of modern Corporate Market Benchmarking and shows the participants the steps that they must take to help their organization remain successful.

Course Content

• What is Corporate Market Benchmarking?
• Principles of Marketing
• The changing market
• Benchmarking
• Benchmarking current and potential markets
• Products / Services quality vs. price
• Keeping ahead of the trends
• How well do you know your customers?
• Matching customers / products and services
• Surpassing customer expectations
• Capitalizing on your market strengths
• Identifying market perception of your products
• Evolving with market needs
• Developing a marketing strategy
• Marrying market needs and your strengths
• Long-term planning
• Communicating with the market
• Identifying the media
• Utilizing various media
• Why is a web site important?
• What is a good web site?
• Planning costs and resources
• Maintaining a practical web site
• Implementing your marketing strategy
• Who should be involved?
• Identifying changing trends

Who Should Attend

Organizational personnel who are required to establish or revise their market benchmarking plan, internal decision-makers and those who are directly involved with marketing.

Prerequisites

A working knowledge of English and some knowledge of the Internet.

Length

2 days

Language

English

Booking